Like most Caribbean islands, St. Lucia has taken on the chin for most of 2009. But the new flights and aggressive marketing strategies are several reasons why the island is seeing a rebound before and after the year ends.

St Lucia Tourist Board has been conducting road shows throughout the United States and Canada. From now until mid-November, it will complete 27 shows with the aim of achieving 2700 agents.

Specifically target the travel trade shows and providing the latest information about the St. Lucia-how to get there, where to stay, events, etc.

Major metropolitan areas visited include air gate following:
New York; Washington, DC; Chicago; Cincinnati; Atlanta, Charlotte, NC; Houston, Dallas, Toronto and Montreal.

The road show will reveal a new ad campaign by the St. Lucia Tourist Board, entitled “Legend Has It,” which will focus on the heritage destination unspoiled island. Will be launched through radio, print media, online and billboards later this year.
New Properties and Renovation

With nearly 50,000 visitors are expected to grace St. Lucia this fall, the island prepares for peak season with the opening of new properties, resort renovation and the introduction of JetBlue flight.

Set above Smuggler’s Cove beach in St. Lucia’s Cap Estate, Cap Maison is a former sugar cane plantation area turns rolling-hill 1500 resort. With the waters of the Caribbean Sea on one side and the Atlantic Ocean on the other hand, the property provides a one-of-a-kind atmosphere. The improvements to the private villas, which began on Sept. 1 it will be finished on October 10. For reservations and information, agents should contact the Sales Manager in U.S. karen karen@islandluxeresorts.com Bull.

The discovery at Marigot, Saint Martin Bay Hotel & Spa is changing its name to Marigot, Saint Martin Bay Hotel with open again on 1 November. The resort is closed for renovation on September 1, and has imported 800 tons of white sand from the island of Barbuda to upgrade the existing beach, and will add a new beach club and two additional restaurants. Call 758-458-5300 or e-mail resa@discoverystlucia.com.

In the news of the resort, Rendezvous, a couples-only resort, will complement the $ 12 million renovation at the end of the month. Meanwhile, The Landings St. Lucia, a RockResort, is completing phase three of the four-phase apartment in 2010. Sixty-five new independent apartments will make this new phase and is part of the 66 suites are available for sale and rent. For more information, agents should contact the Reservations Supervisor Gertrude or gauguste@landingsstlucia.com Auguste at 758-458-7300.

In February 2010, St. Lucia will see the opening of Hotel Chocolat in furniture Estate on the east coast. As the name might suggest, the property is committed to authentic chocolate and give guests a behind the scenes look at the process of making chocolate. Guests will tour the cocoa plantations and will enjoy bird watching, hiking and guided to the top of furniture Fruit Ridge Safari Tours.
Windjammer Landing Offers

In an effort to improve relations with agents resorts and tour operators, Windjammer Landing Villa Beach Resort & Spa has come up with some well-known incentives. The resort will provide commission agent 15 percent now until the end of 2010. Agents should contact Beverly Herman, reservations or reservations@windjammer-landing.com manager at 1-888-958-7376.

Also, for the first time, this resort allows operators to use Sun Dollars, which is basically resort credit for everything from food to spa treatments, ranging from about $ 50 to $ 150 per night, depending on category of suite or villa. Right now up for grabs until the end of 2010.
Bay Gardens Resorts’ Fall Savings

Bay Gardens Resorts (758-457-8006) has fallen extraordinary being sold at the Bay Gardens Hotel and Bay Gardens Inn.

At the heart of St. Lucia’s entertainment and recreation center, Bay Gardens Hotel will sell luxury accommodation at a fraction of their usual cost. Falling prices ranging from $ 50 for standard rooms and 35 percent will be turned off published rates on all room categories higher standards than for travel now until December 15. Standard rooms at affordable and family-friendly Bay Gardens Inn in the popular Rodney Bay Village will be available for $ 50 and all higher categories of rooms will be sold to 25 percent lower than published rates. This offer is valid now through December 15. All travel must be booked by December 1.
Recession-Proof Coconut Bay Beach Resort

Coconut Bay Beach Resort has consistently achieved the highest occupancy rate in St Lucia, reaching almost 99 percent of the time. Resort team attributes this in part to creative added value promotions, pricing strategies and programs of laser-incentive program for travel agents, who should call 758-456-9999 for more information.
Getting There

JetBlue and American Airlines’ new service to St. Lucia makes it more convenient and cost-effective for travelers, such as JetBlue will launch direct service from New York, while the U.S. will introduce a lower rate, ranging from $ 150 one way. JetBlue will have three daily flights from the airport John F. Kennedy in New York on Sunday, Monday and Thursday. In the last year, Americans have also increased the number of flights to the island.